This was a 3 ad series promoting the Mazda 3. For this project we needed to use our own original photography. The concept behind the ad series was to showcase the vehicle's emotive design features by giving the vehicle a character as well as dialog. Through its side view mirrors, the Mazda 3 notices its driver is leaving, which stuns the vehicle. It proceeds to shed a tear from its eye shaped headlights. Upon the return of the driver, the Mazda 3 immediately becomes happy, as evoked through the vehicles smile shaped air intake and dimple-like foglights.