This was most likely the most time consuming project I created while in school. The parameters of the project were to create an annual report for the company of our choice, as well as redesign the company brand and create a Graphics Standards manual. The company I chose was Nintendo of America, mainly because I like the company a lot and thought a lot of my design sensibilties could be aligned with the company's. For the first part of the project, redesigning the company brand, I decided to trim down and modernize. The new logo looks fresh and modern. Elements such as the broken "E" reflect the company's new sleek and sophisticated style as seen in the new Nintendo Wii console (which at the time of this project's creation was still being referred to as the Nintendo Revolution). The new logo still however pays homage to the original logo in the form of the rounded rectangle that encompasses the logo. The report itself was the most fun part. The main theme chosen as a concept for the book was "moving through time." The pages are small yet still quite readable at a size of 7.5"x9". A .625" white border frames all the pages. The border, while aesthetic, is also functional forming a safe area for the binding. The book itself is held together by a custom hard clear acrylic with a custom aluminum hinged spine. Inside the spine is a small two ring binder mechanism that holds the book's 80 plus pages. Keeping with the book's theme, a visual timeline of the progression of the company's product offerings over the past two decades was placed near the start of the book. This timeline pulls out to become a single, 35" wide piece of paper, featuring two light wavelengths traveling through time showcasing the company's past and upcoming consoles and handhelds. A range of materials was used throughout the book. As stated before the exterior was composed of clear acrylic and aluminum. Inside, the book made use of acetate pages in groups to create the sense of going through a single image in layers (for example, one part of the book had a line art illustration of a Nintendo DS handheld that had different parts, the screens, buttons, speakers, body and so on, printed on separate sheets of acetate the the reader would flip through).